In the August 1931 issue of The Rotarian, RI President Sydney W. Pascall, of Great Britain, wrote an article called "Consolidate, Investigate, Translate." He was the first European to be elected RIP. In his think-piece he talks about the need for RI to be able to communicate with all its members in their own languages. His third paragraph reads as follows:
"I have no slogan to suggest, no motto for the year, and Rotary needs no motto other than "Service" - "Service" unqualified, unconditional. "Let him that would be great among you be servant of all"; that is the Rotarian's high aim."