RGHF Rotary Global History Fellowship

 

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Creating Rotary Awareness

Frank Deaver Editorials

• Section Home • Who Do You Know? • Where am I? • Rotary to the Rescue • How to Make Dreams Real • Rotary Shares – the Holiday Season • Cleaning Out the Attic • Big Toes and Thumbs • Fellowship: A Rotary Benefit • Handwriting on the Wall • Rotary is Opportunity • From Diversity to Unity • Prepared to Serve • Perfect Attendance: A Worthy Goal • Friendship – an Endless Supply • Creating Rotary Awareness • ROTARIANS CARE; ROTARIANS SHARE • A Time of New Beginnings • THE EXTENDED FAMILY OF ROTARY • OUR FOUNDATION – WHAT A BARGAIN! • Benefits of Attendance • The Club Bulletin - Rotary Information • A Century of Service... • The Genius of GSE • GRATITUDE IS AN ATTITUDE • Happy Birthday, Rotary • "Dear President..." • The Role of Humor in Fellowship • The Road to Literacy • ROTARY IN RUSSIA • Our Magazine - Appreciate it, Use it • I'm a Rotarian, "I am Someone" • Sharing Rotary Successes • Rotary Needs You(th) • ACHIEVING GREATER VOCATIONAL SERVICE • Demonstrating Vocational Service •
Creating Rotary Awareness
By Frank Deaver
Rotary Club of Tuscaloosa, Alabama USA



A clever little verse was intended for promoting retail sales, but it has application to Rotary as well, especially in this month of Rotary Awareness.

He who whispers in a well
About the things he has to sell
Will never earn as many dollars
As he who climbs a tree and hollers.

Just as the successful salesman must communicate his message, Rotary will reach out to more people if we polish our own communication – if we increase Rotary Awareness of our mission by better informing members and non-members alike.

For much of Rotary history, our service activities were "whispered in a well." The world knew little of our humanitarian and educational programs, and even Rotarians were largely unaware of the scope of activities of our own organization.

In his annual theme, Rotary President Frank Devlyn (2000-01) emphasized "Create Awareness." But the ongoing implication is that awareness requires communication in something more than a whisper. Rotarians should be in agreement that Rotary is something worth shouting about. To maximize our success, we must Create Rotary Awareness!

Rotary has a mission, but Rotary also has a message. And both the mission and the message can be summarized in a single word – Service.

Creating Awareness of that service function is called Public Relations, and it starts internally, with new member orientation, meaningful induction, and mentoring in the early months of membership. It continues with Rotary Information programs, keeping even long-time members informed about the scope of world-wide membership, fellowship, and service. This "internal" public relations strengthens Rotary Awareness within our own ranks.

Public relations becomes "external" when we inform the public about Rotary. If we don't tell them, they won't know that Rotary provides more international scholarships than any other organization. If we don't tell them, they won't know that Rotarians contributed more than a half-billion dollars toward the polio eradication campaign, and that it has been Rotary manpower that delivered the vaccine to the most remote parts of the earth. If we don't tell them, they won't be aware of Rotary's world peace efforts through the Rotary Centers for International Studies in Peace and Conflict Resolution.

At the local level, Rotary Clubs sponsor community projects that serve important needs. If we don't make those services known, their benefits cannot be fully realized. And if we don't tell the local public about Rotary, our new-member recruitment is handicapped.

Rotary Awareness is promoted in January, but Rotary Awareness is a constant challenge. Public Relations is not just the job of a designated chairman and committee. Every Rotarian represents Rotary, and it's the job of every dedicated Rotarian to Create Rotary Awareness.
RGHF Committee Editorial Writer Frank Deaver,    23 August 2007

The contents of this website, our electronic features and newsletters have been researched, collected, compiled, and written by Rotarians.

RGHF Mission: As an effort to serve others, RGHF accumulates and preserves the complete history, values and philosophy of the Rotary movement, as well as encourages others to do the same at every level of the Rotary movement, and publishes those histories, values and philosophies on the internet, as well as other forms of media as expedient. 17 March 2003, amended 20 December 2007, Rotary Global History Fellowship Board of Directors.

This fellowship is not an agency of, or controlled by, Rotary International, but is affiliated with individual Rotary districts, clubs, other Rotary organizations and enjoys the support of Rotarians, clubs, districts, and zones world-wide. The views and opinions expressed on this website are not necessarily the collective views and opinions of Rotary International or all Rotarians. Rotary International is not responsible for any content and accepts no liability therefore. © 2000-2008 RGHF (Rotary Global History Fellowship)